Top 5 Social Apps on Android in the Middle East Q2 2023

In the second quarter of 2023, the top social apps on the Android platform in the Middle East demonstrated diverse trends in downloads, revenue, and active users. This analysis, based on Sensor Tower data, provides insights into the performance of TikTok, Facebook, Instagram, TikTok Lite - Save Data, and Bigo Live - Live Streaming App.

TikTok experienced a fluctuating trend in weekly revenue, peaking at approximately $1.2M in late March and early April, then gradually decreasing to around $950K by mid-June. Weekly downloads saw a significant rise, starting from 175K in late March and peaking at 317K in late May. Active users steadily increased from 18.4M in late March to over 20M by the end of June.

Facebook showed a modest increase in weekly revenue, starting at $21K in late March and reaching a peak of $42K in mid-June. Downloads remained relatively stable, fluctuating between 138K and 173K throughout the quarter. Active users also displayed a steady trend, growing from 20.5M in late March to 21M by the end of June.

Instagram had a consistent performance with weekly revenue ranging from $1.2K to $2.2K, peaking in the last week of June. Downloads varied between 125K and 146K, with a slight dip in mid-June. Active users remained stable, hovering around 17.5M throughout the quarter.

TikTok Lite - Save Data saw a remarkable spike in weekly downloads, particularly in early June, where it jumped from 197K to 357K. Active users increased from 1.3M in late March to over 1.5M by mid-June.

Lastly, Bigo Live - Live Streaming App demonstrated a steady revenue trend, peaking at $192K in the last week of June. Downloads showed minor fluctuations, ranging from 65K to 80K. Active users remained consistent, around 960K to 1M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.